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A brand disrupting the skin care industry - Rhode Skincare

  • Writer: mahlohonolomphuthi
    mahlohonolomphuthi
  • Feb 14, 2024
  • 1 min read

Let’s talk about the brand disrupting the skincare industry


Rhode founded by hailey Bieber . A skincare brand established in June 15 2022. This brand is just a less than 2 years , but the impact it has had in skincare industry is enormous.


Hailey Bieber a famous model and skin influencer know for her glazed donut skin . Her impact not only managed to launch the brand into sucess but the quality , revolutioning her products managed to make her skincare company one of the best skincare companies  of our time .


One thing I loved that they managed to  managed to be continuous innovative in products and marketing .


Not only is she just a skincare company  now it’s launching into lip balms and phone cases .


Rhode skincare managed to to conquer traditional marketing ( billboards to ads on cabs in London ) to influencer marketing .

Every aspect of rhode skincare is contribute to unique customer experience  and diferenating it self from many other competitors in the market


One thing I can predict is that rhode will sooner or later be the leading skincare in world

What can you take or learn from rhode skincare

— be innovative in products and marketing

- be a risk taker

- Incorpate both traditional & modern marketing


 
 
 

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